about

When I was four years old, I asked if the ‘5-Second Rule’ applied to soup. I’ve been thinking of random things ever since. Like who has time to just be sittin’ on the dock of the bay? And why does the pedestrian crosswalk sign have such bad posture? These days I’m thinking of random things at McCann New York.

phone: 914-391-0657

email: saltman724@gmail.com

EXPERIENCE

MCCANN

SENIOR COPYWRITER (JULY 2024 - PRESENT)

Copywriter (September 2022 - JULY 2024)

Junior Copywriter (September 2021 - September 2022)

AWARDS

Cannes silver lion — the brake room — Brand Experience & Activation (2023)

cannes bronze lion — the brake room — direct (2023)

Cannes shortlist — The brake room — brand experience & activation (2023)

Cannes shortlist — The brake room — direct (2023)

Cannes shortlist — The brake room — design (2023)

CLIO AWARDS SILVER — THE BRAKE ROOM — DIRECT (2024)

CLIO AWARDS SILVER — THE BRAKE ROOM — EXPERIENCE/ACTIVATION (2024)

CLIO AWARDS SHORTLIST — THE BRAKE ROOM — OUT OF HOME (2024)

Adc bronze — the brake room — advertising / innovation / direct (2024)

Adc finalist — the brake room — advertising / direct / wildcard (2024)

The one show SILVER — the brake room — public relations / public relations for good (2024)

The one show BRONZE — the brake room — cultural driver / multicultural impact (2024)

The one show finalist — the brake room — direct marketing / direct marketing for good (2024)

The one show finalist — the brake room — experiential & immersive / immersive spaces (2024)

The one show finalist — the brake room — experiential & immersive / experiential & immersive for good (2024)

The one show finalist — the brake room — out of home / experiential & immersive (2024)

The one show finalist — the brake room — design / design for good (2024)

The andys gold winner — The brake room — bravery (2024)

The andys gold winner — The brake room — idea (2024)

The andys gold winner — The brake room — reset (2024)

The webbys WINNER — The brake room — experience marketing (2024)

The webbys finalist — The brake room — installation or experience (2024)

The webbys finalist — The brake room — best cause related campaign (2024)

AD AGE EXPERIENTIAL CAMPAIGN OF THE YEAR Winner — THE BRAKE ROOM (2024)

adweek experiential awards — the brake room — experiential activation less than $1 million (2023)

adweek experiential awards — the brake room — best community-focused experiential activation (2023)

effies bronze — the brake room — corporate reputation (2024)

effies finalist — the brake room — social good / positive change (2024)

epica awards grand prix — the brake room — pr (2023)

Campaign us big awards — the brake room — best brand experience (2023)

honey badger — awarded by mccann for the most outside-the-box idea (2023)

D&AD NEW BLOOD AWARDS WINNER — youberty (2021)

NEW YORK FESTIVALS SHORTLIST FOR CRAFT IN COPYWRITINg — get the vaccine. get dirty again. (2021)

NEW YORK FESTIVALS SHORTLIST FOR BRANDED CONTENT/ENTERTAINMENT — face the rainbow (2021)

EDUCATION

Miami Ad School (September 2021)

University of Richmond (May 2019)

Summa Cum Laude

Alfred E. Lyon Scholarship in Marketing Recipient (highest honor awarded by the Department of Marketing)

Beta Gamma Sigma (top 10% of business major)