Skittles

Face the Rainbow

2021 New York Festivals Shortlist for Branded Content/Entertainment

Everyone’s supposed to love rainbows, but there’s one rainbow that is universally hated: your computer’s spinny wheel of death. As THE rainbow brand, Skittles takes this very personally. In response, we’ve created Face the Rainbow, a digital portal that turns the stressful spinny wheel into the most bizarrely calming experience — ensuring all rainbows, including the beach ball of doom, are truly enjoyed. Don’t hate the rainbow. Face the Rainbow.

AD: Kendall Werra and Jordyn Silver

CW: Sam Altman

Bazoopa - the blue world is exactly what you thought Skittles-guided meditation would sound like.

How will people know to scan the rainbow devil when their computers freeze?